Point Cloud Animation for Balenciaga

For Balenciaga's new Madison Avenue location, MYND Workshop created a detailed point cloud animation which was featured in a teaser video to showcase the store. This digital rendering, highlighting both interior and exterior features, was incorporated into a teaser video by Balenciaga's creative team, blending architectural precision with the brand's unique aesthetic. The point cloud's contrast against a signature green background emphasized the store's design elements, offering viewers a virtual experience of the space. This project illustrates the innovative use of 3D scanning in retail marketing, providing a dynamic preview of Balenciaga's latest venture​​.

3D Laser Scanning the new Balenciaga store location on Madison Avenue in New York, NY

3D Laser Scanning the new Balenciaga store location on Madison Avenue in New York, NY

Render still from point cloud animation of context around Madison Avenue and Midtown Manhattan

Render still from Balenciaga animation with new store digitally composited over point cloud

Render still from Balenciaga animation showing new store interior with point cloud in background

Render still from Balenciaga animation showing new store interior with point cloud in background

Balenciaga storefront marketing ahead of new store opening

See the Balenciaga video incorporating MYND’s point cloud animation

This collaboration between MYND Workshop and Balenciaga for the Madison Avenue store opening exemplifies the fusion of technology and fashion. Through the creative application of 3D scanning, MYND Workshop contributed to an immersive visual narrative that not only highlights Balenciaga's architectural ingenuity but also enriches the brand's storytelling. This project stands as a testament to the potential of digital visualization in enhancing the retail experience and engaging audiences in novel ways.